Display device



June 25, 1929 HORNECKER 1,718,235

DISPLAY DEVICE Filed June 1924 II/ I F I I! (136) W5 Patented June 25, 1929.

UNTTEB STATES PATENT OFFICE.

GEORGE HOBNECKEE, OF ELMHURST, NEW YORK, ASSIGNOR, BY MESNE ASSIGNMENTS,

T0 CONVIELL GRAPHIC COMPANY, INCORPORATED, OF NEW YORK, N. Y., A. 003- PORATION OF NEW YORK.

DISPLAY DEVICE.

Application filed June 9, 1924. Serial No. 718,978.

This invention relates to advertising de vices, and with regard to certain more specific features, to a display foran actual can or other article that is to be advertised.

Among the several objects of the invention may be noted the provision of a simpleand inexpensive device for displaying a' can or the like, together with suitable legends; and the provision of a strikingly attract ve device of this type which can be made trom a one-piece blank and shipped flat. Other objects will be in part obvious and in part pointed out hereinafter.

The invention accordingly comprises the features of construction, combinations of elements and arrangements of parts, which are exemplified in the description hereinafter in connection with the accompany ng drawings, and the scope of the application of which will be indicated in the following claim.

In the accompanying drawings, in which is illustrated one of various possible embodiments of the invention,

Fig. 1 is a face view of the device shown fiat;

Fig. 2 is a front elevation of the device in display position;

Fig. 3 is a right side elevation of Fig. 2; and

Fig. 4 is a bottom View of Fig. 2.

Similar reference characters indicate corresponding parts throughout the several views of the drawings.

Referring now more particularly to Fig. 1 of the accompanying drawings, there is illustrated at numeral 1 a device formed of a single sheet of suitable material such as patent coated solid manila. F or a size such as 18% X 44 inches, a thickness of 25 points is suitable.

The device may take a variety of forms. In the embodiment illustrated in the drawing, the main body portionof the device is circular, and carries suitable legends (not shown) such as pictures and text.

The dotted lines 3, 5, 7, 9, 11 indicate score lines to facilitate folding.

The outer portion 17 of the base quadrants 19 may have suitable legends upon them. The inner portions of these basequadrants 19 are concealed when the device is in display position, as shown in Figs. 2, 3 and 1.

When the blank shown in Fig. 1 is to be tion as vertical). The base halves are then interlocked by tongues or the like shown conventionally at 31. They fold to interlock without springing the body portion of the device. A can or other object is then slipped into the rectangular opening thus formed, until the can is approximately one-half way through said opening. The device is then in display position.

The height from score lines 9, 11 to the upper end 33 of recesses 35 in. the body portion is a little greater than the height of the can, affording merely clearance for inserting the can. The vertical distance between the edges 83 and the score lines 7 is approximately equal to the amount that the top 36 of the can 38 is recessed below the upper seam 37 thereof.

By means of this arrangement, the projection 21 and the adjacent portion 39 of the body of the device rest down in and upon the top of the can, below the plane of said upper seam 37 of the can. This holds the can tightly in position, and makes it possible for the cardboard and can to remain in assembled position even though given comparatively rough handling.

By virtue of this interlocking arrangement, and owing to the fact that the can is in the lowermost part of the assembled device, the device as a whole is quite stable when set up for display, and is not likely to be tipped over or to have its elfectiveness impaired. On the other hand, when the salesman wants to sell the can or the like, or has other reason to want to remove it from the device, this can be done instantly by pushing the can forwardly or backwardly out of the cardboard interlock.

It will be seen that no extraneous supports are required, and no gluing or expensive folding is required either in manufacture or installation of the article.

The article may be shipped flat, and may be readily folded into shape for use, by comparatively unskilled labor.

From the above it will be seen that the several objects of the invention are attained and other advantageous results achieved.

As many modifications of the embodiment above illustrated might be made Without departing from the spirit or scope of the present invention, it is intended that the above description and accompanying drawings and claim shall be interpreted as illustrative and not in a limiting sense.

I claim:

An advertising device comprising a onepiece body having a body portion for display purposes said body portion 11 having side-engaging and top-engaging projections foldable with respect to the body portion to engage the sides and top of a can or the like, and base portions on said side-engaging projections adapted to be folded to interlock with each other without springing said body portion and to engage the bottom of said can, the top-engaging projection and the bottom-engaging interlocked projections being closer together than the total height of the can, whereby the top-engaging projection rests down in and upon the sunken top of the can below the plane of the upper seam of the can, the body portion being recessed to accommodate said upper sea-1n In testimony whereof, I have signed my name to this specification this 5th day of June, 1924.

GEORGE HORNECKER. 

